Activate
& unify first
party data

Unlock the power of your first-party data with real-time activation, making it easy to unify, segment, and derive insights.

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Overcome data silos and delayed insights, to understand and segment customers based on real-time behavior.

Break down data silos

Activate your first-party data and future-proof your digital experience strategy.

Build real-time audiences

Create audiences with unified insights and dynamic customer profiles.

Drive omnichannel personalization

Orchestrate real-time, omnichannel personalization to drive brand engagement.
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Real Impact

Benefits

Unlock the full potential of your first-party data with unified profiles, segmented audiences, and actionable insights.
Real-time identity resolution

Unify customer data from multiple sources into accurate, dynamic profiles that update instantly with new interactions.

Advanced segmentation and audience targeting

Leverage predictive, behavior-based audience segments for hyper-targeted campaigns.

Better decision-making with actionable insights

Real-time analytics and reporting provide clarity and confidence for strategic campaign execution.

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Achieve a true 360º customer view that drives faster, more accurate activation

Empowers marketers to instantly unify customer data, analyze it, and get it ready for activation across brand experiences.

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Connect your data sources

Build and manage a real-time pipeline from all data sources for a single customer data source of truth. Automatically respect customer privacy and build trust, harness insights, and push rich data wherever it’s needed.
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Build unified audience profiles

Capture, unify, and segment customer data as it happens, and ensure audiences are real-time and relevant, no matter how quickly behaviors change. Create and maintain audience schema with AI capabilities.
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Make informed audience decisions

Create highly-targeted user segments that automatically update in real-time based on user interactions. Improve decision-making by analyzing customer preferences with custom audience reports and content affinity insights.
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Who it’s for

An Edge for everyone

Create more, deploy faster and out-maneuver the competition

Developers and IT

Welcome to a modern composable solution powered by APIs, AI and automation smarts that put you in charge. Now you can move ahead scaling across channels, regions, clouds and more.

  • Completely customizable, totally simple
  • Create and host experiences 2-10x faster
  • Scale and modernize workflows
  • Build the tech stack you need
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Business users

Now you’re empowered to move at the speed of your imagination. Respond to evolving customer expectations and stand out with modern digital experiences that allow you to capitalize on what’s next.


  • Unmatched flexibility & agility
  • Create more experiences, faster
  • Reach more of your audience, more of the time
  • Reimagine customer experience
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