How top enterprise companies use real-time customer data in their digital strategies

Is there a gap between the customer data you collect and your ability to put that data to work?

64% of organizations manage at least a petabyte of data, but when data from multiple sources is stuck in silos, digital experience teams are stuck, too. In contrast, when businesses can unify their first-party customer data and connect this data to content experiences, it unlocks the ability to deliver personalized, highly relevant experiences for specific audiences. This drives sales and customer engagement, and provides clarity and confidence for strategic decision making.

Let’s look at the benefits realized by these enterprise companies who are making the most of their data using real-time data activation. 

1. Nestle Purina creates hyper-targeted marketing campaigns that convert

With millions of annual website visitors, reaching the right customers for a specific campaign can be a shot in the dark. That’s why for Nestle Purina it was crucial to create customer profiles to enable predictive marketing, targeting the right messages to the customers who would be most receptive to hyper-specific and personalized campaigns. 

Using Contentstack's real-time data activation capabilities, Nestle Purina curated an audience of new pet owners who had visited their site, searched using terms related to puppies, and are considered by business context to be highly engaged with the Purina brand. By targeting this specific cohort, the enterprise was able to achieve 1,000x the number of conversions they had reached with previous campaigns while reducing the cost of each conversion by 90%. 

2. Land O’ Lakes tracks exit intent and re-engages through personalization

By leveraging customer data, Land O’ Lakes has been able to build a dynamic web experience that caters to specific audiences, using custom banners to target each visitor with their own interests, according to the company’s strategic goals. 

While one high-traffic audience might be targeted to sign up for the newsletter, another will be given farming-related offers that match their previous browsing behaviors, and a third cohort of new visitors could be met on the home page with a specific discount opportunity. The average conversion rate for these targeted offers is 30%. 

One specific win for Land O’ Lakes has been the ability to use Contentstack’s data activation features to track exit intent and re-engage customers using personalized content. When a customer moves their cursor to leave the website, they are automatically offered relevant content related to their audience segment. Land O’Lakes has successfully used this approach to re-engage 3% of customers who planned to churn. 

3. Industry Dive uncovers new audiences to expand content reach

Sixteen million decision-makers read Industry Dive content every day, and a real-time Customer Data Platform has allowed the business to seamlessly target the right audiences with the right content at the right time. This not only improves the customer experience but also validates ad spend for advertisers who know that they are directing their revenues where it will have the greatest chance of engagement. 

In addition to proactively targeting readers with content suited to their audience, Industry Dive has been able to track content usage and popularity beyond initial targets. One example is the success of Total Reboot, an online game about data security. By using real-time customer data, Industry Dive could re-target the game to a broader group with an affinity for tech-related topics, increasing click-throughs by 40% and significantly boosting overall subscriptions to CIODive.com. 

4. Regit optimizes customer relationships for 1M monthly site visits

Before Regit adopted a data activation platform, the business was overwhelmed with the sheer volume of information gathered and had no way to use this data effectively to support its customers. Blind spots, such as social media activity, degraded the customer experience and limited Regit’s ability to form long-standing relationships. 

By adopting Contentstack’s real-time data activation features, Regit now targets customers outside of traditional email channels with social media advertisements, using the rich customer knowledge that is consolidated into a single Content Management System. 

Through more accurate personalization, 70% of test-drive candidates now follow through on their own, without the need to engage with Customer Support — a 40% decrease in call center load. With smart segmentation capabilities, Regit can target content to those at high risk of churn, decreasing pre-registration exits by 33%. 

Don’t just collect data. Activate it.

The real-time data activation capabilities in Contentstack EDGE have made these benefits a reality for these enterprises and many more. Businesses using Contentstack have the power to unify and action first-party data, build rich customer profiles and instantly deliver hyper-personalized experiences that drive real results. 

No more guesswork or gut checks. No more silos or slowdowns. Just smarter marketing, faster decisions and better customer journeys at scale. 

If you want to stay competitive and turn insight into action in the moments that matter, the time is now. 

Try Contentstack EDGE and start leading with your data.