Your new command center for Data & Insights

At Contentstack, we believe that data is the key to unlocking exceptional digital experiences. But we also know that the journey with a new platform begins with a single question: "What do I do first?" 

The most powerful tool is only effective if it's intuitive from the moment you log in.

That’s why we’re thrilled to introduce a completely revamped homepage for Contentstack Data & Insights (Lytics). This isn't just a facelift. We've redesigned the entire experience to be your personalized command center, guiding you from initial setup to daily strategic wins.

From onboarding to adoption in minutes

We've solved the "cold start" problem. For new users, the homepage provides a clear Getting Started checklist that walks you through the foundational steps for success. From installing the Lytics tag to defining your business goals and setting up your first audiences with our Audience Wizard, we’ve removed the guesswork.

This proactive guidance builds confidence and ensures you are positioned to get the most out of the platform from the very beginning.

Your guided journey continues with discovery

Once you're up and running, the guidance doesn't stop. The new Discover section is your launchpad for inspiration, offering proven recipes for success that you can launch in just a few clicks. It’s designed to spark ideas and direct you toward some of the most powerful ways to use the platform.

The Discover section provides a clear starting point for turning your data into action, whether you want to identify unknown users, find new content opportunities, or personalize experiences for key cohorts.

Stay focused on your goals

You can't improve what you don't measure. The new Goals widget keeps your key business objectives front and center, creating a direct line of sight between your actions and their outcomes.

By visualizing your progress toward high-level objectives, we make it easy to see the direct impact of your marketing efforts. This empowers you to make smarter, data-informed decisions on the fly.

Intelligent suggestions to guide you

Beyond just showing you what you’ve done, we want to help you decide what to do next. The Suggestions engine proactively analyzes your data to recommend high-value audiences you can build right away.

This feature essentially democratizes data science, making powerful insights accessible to every marketer without needing to be a query expert.

From identifying "Highly Engaged Users" to flagging "At-risk Users," these AI-powered suggestions act as your personal data scientist, uncovering opportunities you might have missed.

Your work, at your fingertips

As you become more active on the platform, we want to help you pick up right where you left off. The homepage includes dynamic sections for your Recent Audiences, Recent Flows and Recent Reports.

This consolidated view of your latest work reduces mental friction and lets you maintain momentum on your most important projects. No more digging through menus; your work is waiting for you the moment you log in.

Built for you, every step of your journey

This new Data & Insights homepage is designed to support you on day one, day 100 and beyond. It’s a smarter, more intuitive way to work that grows with you, helping every user find value from the moment they log in. The experience evolves as you do, shifting from initial guidance to a powerful dashboard for your daily work.

We’re incredibly excited for you to experience this new guided journey within Contentstack Data & Insights. 

Log intoday to explore your new command center.