The Milligan Foundation increases web traffic by 400% with headless CMS

Besides losing the website, Milligan was working with a plethora of WordPress plugins that were difficult to navigate and manage. To update content, she had to to toggle between multiple dashboard panels or change files, which quickly became unwieldy.

“Even though WordPress is supposed to be easy to use, with all the plug-ins it felt like I needed a manual on how to use my site,” she said. As the organization grew, Milligan needed a CMS that was easier to manage, and that presented a simple way for a user to update the resources and content without breaking the website.

A big appeal in choosing Contentstack as the foundation's CMS was its ability to accommodate a real-time, omnichannel resource map for domestic violence victims seeking help.

Milligan explained that when a person is in a domestic violence situation and is forced to look for help, all the police have is a folding business card that may have half a dozen 1-800 numbers on it for local resources. There are not nearly enough shelters and beds.

“Nine times out of 10, when you get that card and you start calling those numbers you don't find any help. Everything is full, and if you try and find a shelter using Google, you need to click through each shelter and email them one by one,” she said.

Now, victims can go to The Milligan Foundation resource map and find help anywhere in the world. The organization's information, email addresses and phone numbers are all in one place. Everything is linked so that you can send emails directly from the page.

Twilio, a key sponsor, is a service that provides the ability to make and receive phone calls, as well as send and receive text messages. Using Twilio’s integrated service, the site offers embedded 1-800 numbers that make it possible to call for free to get help without ever having to leave the site.