Cloud-native container management platform reduces publishing time by 75% with Contentstack

Although the WordPress setup facilitated editors publishing blog posts for the brand, it lacked simplicity in swapping images and editing text. Consequently, whenever marketing required a change, even a minor one like fixing a typo, they had to submit a ticket to a third-party web agency, resulting in additional expenses and delays. Such challenges deterred the brand from making changes to its website at times.

The cloud-native container management platform was drawn to Contentstack's speed, skill, and simplicity. 

Contentstack fulfilled all the key CMS requirements of the brand in the following ways:

Self-service: Contentstack's self-service platform allowed the brand to quickly create new pages and make changes to content without requiring a third-party resource.

Easy onboarding: The brand found Contentstack intuitive and easy to implement. Onboarding the entire team took less than two hours.

Scalability: Contentstack's architecture enabled a highly scalable solution.

Roles/documentation: Contentstack fulfilled the brand's requirement to assign different roles with specific controls to team members while providing access to audit logs documenting what changes were made and by whom.

Security: Contentstack securely separated content management from delivery to help protect the brand's network. 

Process compatibility: The company was able to separate marketing content from the website markup while keeping all workflows for publishing technical documentation in markdown intact.

"It's hassle-free every time. Our team can easily take some copy and launch a blog post in 10 minutes. They're no longer a nasty to-do item on the list," said the company’s vice president of Marketing.

The boost in efficiency enabled the marketing department to focus on more important and time-critical product launches. They no longer relied on a costly agency to fix typos, allowing them to handle changes or requests quickly.