Make it a FEAST: How to get people excited about change, with PostNL's Jurre van Ruth

We hear time and time again that digital transformation has less to do with technology and more about helping people to change the way they think. But how do you actually do that? Our guest today has a proven formula. Jurre van Ruth is leading a major digital transformation for the Dutch postal service. Today, he shares the secrets to his success - and the acronym is "FEAST".

00:57 FEAST: How to make sure everyone is excited about change from beginning to end
01:35 Fun - creating engaging and enjoyable meetings
02:18 Empathy - what if the other is right?
3:48 Aligned - how to ensure everyone is on the same page
5:28 Storytelling - the best thing you can hear in a meeting is something that's on the next slide
6:02 Team - bringing others along on the journey to increase your chances of success
7:31 How to address resistance to change
9:02 #1 piece of advice for anyone looking to make a big change