How no-code/low-code tools accelerate B2B marketing efficiency

Highlights

You’ll learn how no-code/low-code empowers B2B marketing and content teams to drive faster innovation and digital creation.

• Faster launches: Drag-and-drop builders cut development cycles by up to 60%
• Greater autonomy: Marketers and content creators build, edit and deploy experiences
• Cost savings: SaaS subscriptions and pay-as-you-go models trim IT spend
• Scalable workflows: Defined triggers automate key processes and workflows

Get started with no-code/low-code now and accelerate your marketing and content impact.

Most B2B marketing and content teams often wait for IT specialists to handle technical tasks. This reduces agility and slows down time to market. But with no-code/low-code platforms, non-developers can perform hands-on digital activities without coding. 

Thanks to this power shift, B2B teams can complete tasks at their own pace. They have greater autonomy, which leads to more efficient processes, making it easy to scale their operations and services.

Why no-code/ low-code is the future of B2B app development 

Statista estimates the no-code/ low-code market value to reach $65 billion by 2027. No-code and low-code tools are technologies that let business leaders perform technical tasks or build apps with little or no coding required. These tools use drag-and-drop user interfaces.

They are flexible and require less manual effort, allowing you to build apps and automate workflows. You can use these tools to test ideas by iterating on functional versions of a workflow, app or website through built-in preview and visual development tools. These tools are also SaaS solutions, making them less expensive and easier to manage.

Breaking down barriers: Business users become builders

No-code/ low-code tools allow business professionals to take on the role of citizen developers and create tailored digital solutions without the need to learn a programming language. Instead of hiring developers, they can build applications by dragging and dropping components. Beyond technological changes, these SaaS platforms are also democratizing development in B2B firms. 

The drag-and-drop revolution

Instead of learning programming languages to build applications, you can now use a drag-and-drop interface to build apps without writing code. The beauty of this is that business users can build an app, design a system, automate workflows or digitize processes with relative ease. 

When working with these tools, you work on a blank canvas with a drag-and-drop interface with defined triggers. You can customize the components and test the setup. With these capabilities, B2B teams can create custom solutions that help address specific business and customer needs. 

Democratizing development

No-code/ low-code platforms simplify development by empowering all members of cross-functional teams to build apps. Instead of writing code from scratch, team members assemble new systems by reordering prebuilt templates and components. Given that anyone can build with these tools, it supports collaboration between IT technicians, citizen developers and business analysts.

Business benefits driving adoption of no-code/low-code platforms

According to research, in 2025, 75% of large companies will use at least four low-code tools. B2B firms are opting for these platforms because they offer numerous benefits. They support innovation, drive technical transformation, team development and business growth. Here are some benefits driving their adoption among B2B teams: 

Faster app development and reducing time-to-market

Low/no-code tools create a parallel workflow that shortens the app development cycle, as business users can launch apps using the drag-and-drop function without debugging and deploying code. 

Their ease of use improves agility and productivity as marketers can use no-code tools to preview virtual prototypes, fix errors and deploy apps or workflows without reconfiguration. Also, business owners can now edit apps themselves rather than log tickets and wait for development updates.

Cost efficiency

Given that they are SaaS tools, no-code and low-code platforms cost less to use. They are managed in the cloud by the service providers. They mostly operate a subscription model with a pay-as-you-use option. So, you do not spend on IT infrastructure to manage them. They also save you the burden of reconfiguring legacy systems, as business users can now manage content and create apps and workflows that serve specific business and customer needs.

Workflow and business process automation

No/low-code platforms feature visual work builders, which businesses use to map triggers, actions and decision points. With prebuilt integrators, they connect to tools like ERPs and CDPs to sync data and perform tasks automatically. 

Through “if this, then that” triggers, businesses use them to design event-driven systems that support seamless interaction. After building a component, you can always reuse it to automate approvals and activate audit trails. They also offer dashboards with which B2B teams can view performance, enabling continuous improvement.

Ease of use

No/low-code tools, like headless content management systems (CMS), help non-technical teams manage content for B2B websites on visual interfaces. They offer templates, drag-and-drop interfaces and inline editors. With such tools, B2B marketers, content creators and sales teams can:

• Quickly make changes to pages on a company’s website
• Use already existing blocks to customize the page layout
• Preview updates before they go live 
• Automate content optimization and publishing

The competitive edge: Why enterprises are betting on low-code

Data shows that teams that use no-code and low-code platforms to create innovations and respond to changes in the market will likely perform better than their competitors. Beyond speed and adaptability, they are nimble and easy to use.

Also, the use of visual editors speeds up the testing and prototyping phases of products. An expert says that low-code platforms are a full stack of technology that increases flexibility. According to research, these platforms can improve the speed of development by 40 to 60%. Most low-code/no-code tools offer prebuilt APIs, logic modules and connectors that enhance integration. This makes them easy to set up, deploy and manage.

Case studies

Pluxee

Pluxee faced a patchwork of inherited tech stacks that slowed global scaling and content personalization. They adopted Contentstack’s composable CMS with modular blocks to unify workflows across 29 countries and 121 content owners. They now deliver content to 37 million employees via 1.7 million merchants across 29 markets.

“I’ve learned a lot about how we can see value from composable. With Contentstack, we streamline operations and create a scalable platform that will be deployed in several countries, while maintaining good governance to keep personalizing content for our consumers, merchants and clients. And we’re just getting started.” Jorge Luis Maya Ortiz said.

Read more to see how Contentstack powered Pluxee’s transformation with its low-code CMS.

iFIT Inc.

iFIT Inc. struggled with a monolithic CMS that delayed new site launches and hindered localization across markets. They migrated to Contentstack’s headless CMS for enterprise-ready localization controls and a modular, API-first architecture. Within six months, they launched three live sites and cut page load times by 31%.

“The localization and controls were the driving factor. Contentstack had controls over who could access what content, and you could separate those roles so that someone in Europe couldn’t update content in the U.S. Other solutions had localization tools — but I wouldn’t call those options enterprise-ready.” Wade Nielson said.

Read more to see how Contentstack’s no-code/low-code CMS powered iFiT’s Global brand consolidation.

The future outlook

For many B2B companies, no/low-code platforms will provide the anchor to build innovative products and digital experiences. Here are the major trends that will drive the future of these platforms:

• AI co-pilots: These are inbuilt assistants that give smart suggestions and help users automate steps, define logic and configure apps. They enable B2B teams to create professional input like structured data fields and scalable databases. With co-pilots, business users can easily create systems like inventory trackers and onboarding portals. 
• Real-time collaboration: The ability to work together in real-time, regardless of location, will strengthen cross-functional teams. They can create content, apps and systems remotely with less friction and more agility.
• Composable architecture and modular content: These technologies will allow no-code and low-code tools to build digital experiences with modular components that you can use again. They will also enable B2Bs to reuse content on multiple channels without duplicating it. 

With this technology in place, app building will no longer be tied to developers. Rather, marketers will take on these tasks, saving time and IT resources.

Action plan: How to start your no-code/low-code journey

Using no/low-code platforms changes B2B workflows. As such, business leaders must plan their adoption. Here is a checklist with questions to help you prepare for that:

• Are your B2B teams aligned on digital goals?
• Do you have leadership buy-in for a no-code/low-code shift?
• Do your staff have a changed mindset about working as citizen developers?
• Are you using old tools and inefficient operational systems that cause friction?

If your answers are positive, you may proceed with this action plan:

1. Choose a no/low-code tool that can connect with your existing marketing technology stack. Ensure that the chosen tool gets you closer to your business goals.
2. Identify valuable high-impact use cases for applying no/low-code tools.
3. Teach business users how technological concepts work and train them to use these platforms.
4. State governance rules that clarify who is responsible for building, maintaining and publishing tools and ensuring compliance.
5. Test systems, measure their results through performance indicators and make improvements or adopt more complex use cases. 

FAQ section

What are “no-code” and “low-code” development platforms?

They are platforms that allow users to create applications and digital products with little or no coding experience.

Is no-code the same as low-code?

They are related but not the same. With low code, you still require minimal scripting for specific features, while no code allows you to build apps and digital products without the need for programming.

Do no-code tools integrate well with my existing marketing stack?

Most no-code tools integrate well with marketing tech tools. For instance, Contentstack’s no-code CMS connects with AI tools, marketing platforms and analytics tools.

What are the benefits of using low-code/no-code platforms?

They offer numerous benefits, such as support for citizen developers, ease of use for non-technical users, reduced costs and faster development cycles.

Learn more

No-code and low-code platforms are one of the many ways that B2B teams can build digital experiences. They stand out because of their ease of use, speed, accessibility, agility and cost efficiency. In essence, business teams are empowered to do the tasks that they would otherwise defer to developers.

That is where the magic happens. Developers focus on real IT work, while business teams can build apps and fast-track updates. That saves time and IT resources and ensures you can deliver timely upgrades and new features. Contentstack’s no-code/low-code CMS offers all of that, plus streamlined workflows, dynamic content delivery, advanced security, faster publishing and more. Talk to us today to get started.