Contentstack: A Visionary in the DXP 2025 Gartner® Magic Quadrant™

With our first-time recognition as a Visionary in the Gartner Magic Quadrant for Digital Experience Platforms (DXPs), 2025, we believe we’ve proven that composable systems are the future and deliver flexibility, adaptability and the tools needed to create exceptional customer experiences.
Why we believe the Composable DXP matters
Digital experience platforms are critical for businesses seeking to engage customers effectively in today’s fast-paced, multi-channel world. However, traditional DXPs often come with limitations — rigid architectures, vendor lock-in and slow innovation cycles.
That’s where composable DXPs come in. Unlike monolithic systems, a composable DXP allows organizations to select and integrate best-in-class tools, creating a highly tailored and adaptable solution. With composability at its core, our platform ensures you’re always in control of your digital experience strategy, free from restrictions or forced dependencies.
At Contentstack, we take pride in offering a platform that excels across all critical areas of a modern DXP stack, including composable architecture, content management, presentation, and orchestration. These components work seamlessly together, enabling businesses to craft personalized, impactful digital experiences that meet the demands of their customers.
Industry-trusted DXP
We believe we are recognized because of our comprehensive approach to the composable DXP. Our platform includes features designed to empower businesses to innovate quickly and effectively.
Here’s a sample of what we deliver:
- Native personalization engine: Tailor customer interactions with built-in tools that deliver meaningful, data-driven experiences
- AI capabilities: Leverage artificial intelligence to automate processes, optimize content delivery and enhance decision-making
- Front-end hosting: Simplify development and deployment with built-in hosting, ensuring a streamlined workflow
- Cross-stack automation: Enhance efficiency and eliminate silos with automation across your entire tech stack
- Exceptional customer support: We back our platform with world-class support, ensuring you’re never left wondering how to use or optimize our tools
We feel these features collectively make Contentstack the ideal partner for businesses looking to modernize their DXP technology stack.
Disclaimers
Gartner Magic Quadrant for Digital Experience Platforms, 28 January 2025, John Field , et.al.
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About Contentstack
The Contentstack team comprises highly skilled professionals specializing in product marketing, customer acquisition and retention, and digital marketing strategy. With extensive experience holding senior positions at renowned technology companies across Fortune 500, mid-size, and start-up sectors, our team offers impactful solutions based on diverse backgrounds and extensive industry knowledge.
Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization, and AI technology. Iconic brands, such as AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, and Walmart, depend on the platform to rise above the noise in today's crowded digital markets and gain their competitive edge.
In January 2025, Contentstack proudly secured its first-ever position as a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms (DXP). Further solidifying its prominent standing, Contentstack was recognized as a Leader in the Forrester Research, Inc. March 2025 report, “The Forrester Wave™: Content Management Systems (CMS), Q1 2025.” Contentstack was the only pure headless provider named as a Leader in the report, which evaluated 13 top CMS providers on 19 criteria for current offering and strategy.
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