Partner Sales Essentials

This course introduces the concept of a Digital Experience Platform , highlighting its role in unifying content, data, and personalization across digital channels. Learners will explore Contentstack’s composable, API-first DXP architecture and its competitive advantages in the market.

Explore the fundamentals of Headless CMS , focusing on how Contentstack separates content management from presentation for maximum flexibility. The module covers key features such as modular blocks, workflows, multi-channel publishing, and integrated digital asset management.

Learn about Contentstack Launch , a front-end hosting and deployment platform designed for seamless integration with the CMS. This module details automated deployments, cache management, and support for popular JavaScript frameworks to accelerate digital project delivery.

This course covers Contentstack Automate , a low/no-code workflow builder that streamlines integration and automation across the digital experience stack. Participants will discover how to create event-driven workflows and connect with third-party tools to optimize business processes.

Delve into Contentstack Personalize , an edge-based personalization and testing engine that enables real-time, data-driven content experiences. The module explains audience segmentation, content variants, A/B testing, and integration with customer data sources for targeted engagement.

Brand Kit ensures all AI-generated content aligns with your brand’s voice and guidelines by leveraging a centralised knowledge vault and customizable voice profiles. This module demonstrates how to maintain brand consistency across channels using AI-powered content generation tools.

Understand how Contentstack’s Data & Insights unifies first-party customer data for real-time activation and personalized experiences. The course covers unified customer profiles, advanced segmentation, journey orchestration, and integration with data warehouses.