Chronodrive transforms web and mobile content publishing with Contentstack

As part of the large retail group Auchan, renowned for its operational excellence, Chronodrive aimed to align itself with the group’s high standards of service. The company embarked on a complete transformation of its tools and practices to offer its loyal customers the most agile, beautiful, easy-to-navigate, and easy-to-update website and mobile application.

The legacy system on which Chronodrive relied was hosted off-site. All modifications were processed via FTP, with existing data and files systematically deleted. This limited visibility for the company’s content and data processes. In addition, to offer an omnichannel experience to an increasingly mobile audience, Chronodrive had developed an application that had to be maintained and updated via a secondary tool, resulting in a poor return on the company’s time and resources.

Chronodrive realized that working with a solution hosted by a service provider, which restricted access and limited control over a series of critical business functions, would prevent them becoming the agile digital organization it had strategically set out to be. To free itself from this technological dependency, the company looked at various solutions offering 24/7 access to content creation, publication, and modification functionalities. Chronodrive shortlisted 3 of these, but none was as simple, powerful or compelling as Contentstack. Headless SaaS technology was a key factor in their final selection, as was the infrastructure to move towards a fully composable digital experience, which Chronodrive plans to explore further to gain even greater control and agility. 

The Contentstack platform was implemented in just three months and has been operational since October 2022. Collaboration between sales, creative, and marketing teams has improved dramatically, with a better mutual understanding of each department's objectives and those of the organization. From a technical point of view, the team is also much more productive, allowing the IT department to devote time to long-term, value-add projects and to prepare and plan content updates much more efficiently, including publishing simultaneously on the website and the mobile application.