How content builds brands: Lessons from Paula’s Choice at web summit

Discover how content can be the driving force behind brand growth in this insightful masterclass with Jesse Hanse, E-commerce & Marketplace Director at Paula’s Choice. The session explores how the skincare brand’s approach to customer experience and content strategy have built consumer trust and fueled its success.

In this masterclass, How Content Builds Brands: Lessons from Paula’s Choice, Jesse Hanse and Gurdeep Dhillon share actionable strategies on:

• Building consumer trust through content personalization.
• Managing digital transformation while staying true to your brand’s mission.
• Leveraging AI to curate authentic, impactful content.

Learn how Paula’s Choice stays true to its mission as an education-first brand, and gain insights into content’s role in driving sustainable brand growth and customer loyalty.