What is a "data & insights" platform?

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The importance of use cases

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Demonstration: Real-time Profiles

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Demonstration: Identity Resolution

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Demonstration: Connecting Data Sources

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Demonstration: Building Profiles (Schema Management)

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Demonstration: Enriching Profiles w/ Audiences & Scores

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Demonstration: Building Audiences

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Data Insights: Getting Started Quiz

Overview

<h3>What You'll Learn</h3><p>This introductory session provides essential background on customer data platforms and hands-on experience with basic functionality. You'll understand the strategic importance of data &amp; insights platforms (CDPs) and see real-time profile building in action before we dig into the details of how it all comes together.</p><h3>What We'll Cover</h3><p>We’ll start with the fundamentals—what a Data &amp; Insights platform is, the role it plays in personalization and marketing, and why clearly defined use cases are essential before implementation. You’ll see real-time customer profiles come to life, learn the basics of identity resolution, and get introduced to our streamlined approach to data collection, schema management, and audience building. Let’s dive in!</p><p></p>

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Getting Started with Data & Insights

1. What is a "data & insights" platform?

2. The importance of use cases

3. Demonstration: Real-time Profiles

4. Demonstration: Identity Resolution

5. Demonstration: Connecting Data Sources

6. Demonstration: Building Profiles (Schema Management)

7. Demonstration: Enriching Profiles w/ Audiences & Scores

8. Demonstration: Building Audiences

9. Data Insights: Getting Started Quiz

Getting Started with Data & Insights Quiz

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